Visit Trip Mobile App
With the spread of the Internet and the widespread use of smartphones, travellers are increasingly looking to customize travel itineraries according to their preferences and needs, especially in places with fewer tourists. In addition, tourists are willing to share their travel experiences and insights with other tourists anytime, anywhere, and provide suggestions for future tourists who plan to visit places they have visited.
Service
User Experience, Mobile App, Identity & Branding
Timeframe
Research - 2 weeks
Visual Design - 2 weeks
Tools
Adobe XD
Figma
Adobe Illustrator
Adobe Photoshop
The Problem
People struggle to visit and experience real local tourist attractions, places, cultures and food that only locals know and go to.
The Solution
The Visit is a travel app that offers highly customized tour options, and people can find off-the-beaten-track tour destinations and local events to attend. Moreover, Visit is also a social app for users to share travel experiences and thoughts with other users and give direct feedback and advice to future users through the app.
User Interview Plan
By interviewing five users aged 24 - 40, we try to discover what people miss when they plan for a trip. We found out that it is an actual travel experience.
Interview Transcripts
“I feel sad that I spent that much time and money to visit that place and it didn't meet my expectations.”
“Normally I don’t think too much before I go, to be honest, they are different from what they are introduced online most of the time.”
“Sometimes scammers try to loot me when they realize I’m new here. Charging more than the actual, for example, food or taxi or even souvenir. If there is an app where I can check all the prices so I can bargain with them, it will be great.”
Nowadays, most apps don’t have a channel to share personal travel experiences with other users.
Affinity Diagram
User Persona
User Insight Statement
Diego who is work-oriented and always works overtime needs a break. Since he doesn't have much time, he tries to avoid being disappointed by visiting places that are discrepant from what they are introduced to. He wants to experience real local things during his limited and rare vacation.
Problem Statement
Diego has got disappointed by where he travelled in the past because of the unreal travel introductions, which are decreasing the quality of his vacations, and he wants to experience real local things during his limited and rare vacations.
How might we avoid posting unreal tour introductions so that we can improve Diego’s vacation quality?
Value Proposition
Value Proposition Statement
Visit is an easier way for you to plan and book your next trip.
Competitor Analysis
Expedia
Competitive Advantage
-clean design with smooth behaviors
-search and book without having an account
-Package option offers you different combos of two main things you need for a trip. For example, hotel + flight or flight + car or hotel + car, etc.
-things to do option recommends you what you can to in your destinations
-Chatbot in the corner of the home page that you can ask generic questions there
-Blog section on the home page to introduce you the things you can to in the countries and regions, you can book your trip right on the blog page.
-potential trips based on your search
Weaknesses
-Doesn’t have coaching page
-too many options on the profile page
-profile page is too busy
Cheapoair.ca
Competitive Advantage
-Pure booking app for hotels, flights, and cars
-direct users to book flights, cars, and hotels without any distractions
-clear and simple home page design for user to book easily
Weaknesses
-A pure hotel and transportation booking app, doesn’t have any trip related features
-the whole app design is not consistent
-flight search result page is too busy and confusing
Booking.com
Competitive Advantage
-Attraction options to help you design your trip packages
-taxi option with popular destination recommendations, users can use this App to book taxi just as using Ubers
-users can find the best trip options by taking a short quiz
-the travel communities offer a platform for travelers to share their trip experiences and give tips of traveling to different countries. At the same time users can ask questions about travelling
-users can rent their properties thru the app
-deals feature offer multi deals based on destination
Weaknesses
-doesn’t have flight booking option
-car rental brings you to a completely different styled page
-Attraction leave the App and brings you to a webpage
-doesn’t have live chat customer service
User Flowchart
Paper Wireframes
Digital Wireframes
User Testing Plan
Objective
Understand if users can easily navigate the search system
Target Users
Primary Users: people planning a trip for vacation or work
Secondary Users: people looking for things to do on their travel destinations
Scenario
You will go on a business trip to Shanghai China soon and will stay in Shanghai for one month.
Besides work, you plan to visit the city too. You are interested in local culture, food, local attractions and tourist spots.
So you are willing to find a tour guide in Shanghai who can take you to real places and locations that only locals go to.
Your friend introduced you to the app, you will use the app to plan and book your trip.
Task 1
Show me the process of creating an account with your email address
Task 2
Show me the process of hiring a local tour guide
Task 3
Show me how do you save what you like to the Saved channel
User Testing Videos
User Testing Results
Notes
Priority Matrix
Brand Identity Kit
To support the rest of the design, I created a brand guideline kit. It contains logos, colours, types, iconography and buttons.
Final App Design
Prototype
Please click here to test Visit mobile app.
Next Steps
Shortly, we will continue to develop the visit mobile app in-depth, and add more functions according to market demand, such as food delivery, pet foster service, etc., to reduce the travel burden of users so that they can enjoy the fun of travel without any scruples.
In addition, we will also develop a web version to provide better services for users who cannot use smartphones.
